Selangor Welcomes the World: Visit Selangor Year 2025 Launches with Spectacular Festival and Concert

Selangor has rolled out the red carpet for travellers with the grand launch of Visit Selangor Year (VSY) 2025, a campaign that promises to be as vibrant and diverse as the state itself. With the tagline "Surprising Selangor", Tourism Selangor, the official tourism promotion agency for the Selangor State Government, aims to attract a staggering 8 million tourists by the end of 2025. And if the launch event is anything to go by, this year-long celebration will be nothing short of unforgettable.

Also read: 10 Hidden Nature Escapes in Selangor You Didn’t Know About

A festival to remember

The VSY 2025 campaign kicked off with an extravagant three-day festival on 20 - 22 Dec 2024 at the picturesque Setia City Park, Setia Alam. This vibrant event brought together over 5,000 visitors, offering a lively mix of cultural showcases, culinary delights, and entertainment. From start to finish, the festival radiated the spirit of Selangor—dynamic, welcoming, and full of surprises.

One of the standout moments of the festival was the free-entry concert on 21 Dec, headlined by some of the region’s top artists. Big names like Cakra Khan, Datuk Amy Search, Ameng Spring, Zubir Khan, and Suki Low took to the stage, wowing the crowd with stellar performances. But the real showstopper? The introduction of SPARK the Fireflies, the official mascot for VSY 2025. Adding to the excitement, Aizat Amdan delivered a powerful live performance of the campaign’s theme song, complete with an electrifying flash mob. It was a moment that perfectly captured the energy and ambition of VSY 2025.

The festival wasn’t just about music. Visitors got their pulses racing with a high-energy pound workout, explored a bustling tourism exhibition, and indulged in the Love Food Festival, featuring 70 booths and 60 viral Selangor delicacies. The event ended on a high note with a breathtaking fireworks display, a fitting conclusion to a weekend of celebrations.

Main attractions and must-visit places in Selangor

Selangor, Malaysia, offers a diverse range of attractions that cater to every kind of traveller, from cultural enthusiasts to adventure seekers. One of the state’s iconic landmarks is Batu Caves, a limestone hill featuring a series of caves and temples. The site is renowned for its golden statue of Lord Murugan and the colourful 272-step staircase leading to the caves.

Image credit: reservedaily | Official Website

Another popular destination is i-City in Shah Alam, a tech-themed park famous for its LED-lit sculptures, indoor Snow Walk, and water park, making it a must-visit for families and urban explorers alike.

Image credit: i-city | Official Website

Nature lovers will find plenty of adventures in Selangor. Bukit Melawati in Kuala Selangor offers historical ruins, a lighthouse, and an opportunity to interact with the local monkey population. Nearby, the Kampung Kuantan Firefly Park provides a magical nighttime experience with its glowing firefly colonies. In Sekinchan, visitors can enjoy the tranquillity of lush paddy fields and fresh seafood at the local fishing village. Chiling Waterfalls, near Kuala Kubu Bharu, is another hidden gem, accessible via a scenic trek through nature that rewards hikers with crystal-clear waters and stunning views.

Image credit: thrillophilia | Official Website

For families and thrill-seekers, Selangor boasts world-class theme parks. Sunway Lagoon is one of Asia’s top destinations, offering water rides, amusement park attractions, and even a wildlife park. Farm in the City of Seri Kembangan provides an interactive experience where visitors can feed and interact with various animals, making it ideal for children.

Image credit: reservedaily | Official Website

Cultural and religious landmarks are a significant part of Selangor's charm. The Sultan Salahuddin Abdul Aziz Mosque, also known as the Blue Mosque, is Malaysia’s largest mosque and a marvel of modern Islamic architecture. Fo Guang Shan Dong Zen Temple in Jenjarom offers a peaceful retreat with its tranquil gardens, particularly vibrant during Chinese New Year celebrations.

Image credit: razuryza | Official X

Urban explorers and shoppers will enjoy Selangor’s modern malls and bustling markets. Sunway Pyramid, with its iconic Egyptian-inspired design, and Empire Subang offer shopping, dining, and entertainment options. For a more traditional experience, Petaling Street in Chinatown provides a lively atmosphere filled with street food and souvenir stalls. Setia City Mall, with its adjoining park, is a family-friendly destination ideal for both shopping and outdoor activities.

Image credit: loka | Official Website

Selangor also offers coastal attractions and cultural experiences. Pulau Carey is known for its pristine beaches and the Mah Meri Cultural Village, where visitors can learn about the Mah Meri tribe, celebrated for their intricate woodcarving and traditional dances. Morib Beach provides a more laid-back coastal escape, perfect for picnics and kite-flying, with nearby seafood restaurants offering a taste of local flavours.

Image credit: visitselangor | Official Website

Culinary experiences in Selangor are not to be missed. Food enthusiasts can explore Jalan Alor and SS15 in Subang Jaya for local delicacies such as nasi lemak, satay, and the ever-popular bubble tea. Klang, often referred to as the culinary capital of Selangor, is renowned for its authentic bak kut teh, while Sekinchan offers freshly caught seafood prepared in traditional Malaysian styles.

Image credit: recipeguru | Official Website

For those seeking unique adventures, the Sky Mirror in Kuala Selangor presents a natural phenomenon where shallow waters create mirror-like reflections of the sky during low tide. Sungai Lepoh Waterfall, also known as Lopo Waterfall, near Hulu Langat, provides a serene escape into nature, far from the bustling cities.

Image credit: Sky Mirror Kuala Selangor/Sasaran | Official Facebook

Selangor is a state of endless possibilities, offering visitors a blend of modern attractions, natural beauty, and rich cultural experiences. Whether exploring its vibrant cities, serene landscapes, or delicious culinary offerings, Selangor ensures a memorable experience for all.

Building partnerships for a bright future

Tourism Selangor has gone all out to make VSY 2025 a success, partnering with major players to ensure a lasting impact. During the festival, an MoU was signed with CUCKOO International (MAL) Berhad, naming CUCKOO as the campaign’s Official Healthy Home Creator. With its commitment to promoting healthier living through its #SAMASAMAHealthier initiative, CUCKOO is set to play a pivotal role in enriching the tourism experience in Selangor.

Another exciting collaboration is with AVIS Malaysia, which launched the Squad Visit Selangor Year 2025 initiative. This mobile campaign will travel to public spaces, government offices, and tourism attractions across Selangor and beyond, introducing the state’s unique charm to even more people.

Ambitious goals, promising rewards

The stakes are high for VSY 2025, with the state targeting 8 million tourists and an estimated RM11.7 billion in tourism receipts. Beyond boosting the economy, the campaign is expected to create new job opportunities and cement Selangor’s status as a premier travel destination.

The campaign’s appeal lies in its diversity. From the stunning beaches and lush greenery in the Northern and Southern regions of Selangor to its bustling cities and rich cultural heritage, there is something for everyone. Tourism Selangor is working hand-in-hand with municipal councils and tourism operators to create tailored experiences that cater to both domestic and international visitors.

A year-long celebration awaits

Image credit: The Pearl Kuala Lumpur | Official Website

Also read: 12 Most Instagrammable Places in Kuala Lumpur & Selangor

If the launch event is any indication, Visit Selangor Year 2025 is shaping up to be a year like no other. With a packed calendar of events, strategic partnerships, and a clear vision for growth, Selangor is ready to surprise and delight visitors from around the globe. Whether you’re a food lover, a culture enthusiast, or an adventure seeker, Selangor invites you to discover its many wonders.

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Information extracted from a press release by Tourism Selangor Sdn Bhd