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Biei, a charming little town in Hokkaido known for its picturesque landscapes, is facing an all-too-common problem—overtourism. One of its most popular natural attractions, a cluster of white birch trees near the famous Seven Stars Tree, is set to be cut down, possibly by the end of the month. The decision, while disappointing to many, has been prompted by growing frustrations from local farmers and landowners who state that the influx of tourists is causing more harm than good.
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Image credit: zhnger via Canva Pro
With a population of just 9,628, Biei might seem like an unlikely tourist hotspot, but its breathtaking scenery has been drawing visitors from around the world for years. From the stunning Biei Shirogane Blue Pond, which takes on a mesmerising hue in winter, to the rolling hills that change colours with the seasons, there is no shortage of natural beauty in the area. Tourists flock to the town year-round to capture the perfect photo, soak in the soothing onsen, and immerse themselves in the serene countryside.
One particular photo spot that gained viral fame is a stand of white birch trees, standing elegantly against Biei’s scenic backdrop. The trees, located near the Seven Stars Tree—a lone oak that graced a popular cigarette brand’s packaging—have become an Instagram sensation. However, the growing number of tourists has created significant problems for the local community.
Image credit: Romancing Japan | Official Website
While social media exposure has brought an economic boost to Biei, it has also led to clogged roads, overcrowded spaces, and trampled farmland. Tourists eager to get the perfect shot have been known to wander onto private property, damaging crops and causing frustration among farmers who rely on the land for their livelihoods.
In addition to the tourism-related disruptions, farmers have another grievance—those beautiful birch trees cast long shadows over their fields, reducing the amount of sunlight their crops receive. Less sunlight means lower yields, which directly affects their income and food production.
Image credit: gyro via Canva Pro
After numerous complaints from farmers and landowners, the town of Biei has made the difficult decision to remove the trees. Officials have stated that while they understand the attraction’s appeal, they must prioritize the needs of local residents. The trees are expected to be cut down as soon as the end of this month, much to the disappointment of fans who have travelled far and wide to see them.
Image credit: Live Japan | Official Website
Biei’s situation is far from unique. Many of Japan's beloved attractions have been facing similar challenges due to over-tourism. Cities like Kamakura have struggled with hordes of visitors eager to snap a picture of its famous train crossing, while the UNESCO World Heritage site of Shirakawa-go has been dealing with foot traffic wearing down its delicate gassho-zukuri houses. Even Tokyo has faced controversy over its plans to remove trees from Jingu Gaien to make way for a large sports complex, drawing public outcry.
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Image credit: Mansion Global | Pinterest
While the birch trees may soon be gone, Biei remains a beautiful destination filled with other scenic spots and cultural experiences. Travellers are encouraged to visit respectfully, keeping in mind that while tourism brings opportunities, it also carries responsibilities. Whether they are admiring the blue waters of Shirogane or enjoying the rolling landscapes, being mindful of local communities can help preserve these treasures for generations to come.
Those planning a trip to Biei should remember—take only pictures, leave only footprints, and respect the people who call this picturesque place home.
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