Hello Kitty Airport in Japan: Everything You Need to Know For a Muslim-Friendly Visit to Oita

Japan never fails to charm travellers with its unique blend of tradition and playful creativity. Starting 13 Apr until 13 Oct 2025, Oita Airport in Kyushu is embracing this spirit by transforming into “Oita Hello Kitty Airport.” This delightful, temporary renaming is part of an exciting tourism campaign launched in collaboration with Harmonyland, Sanrio’s popular theme park located right in Oita Prefecture. During this period, Hello Kitty and other beloved Sanrio characters will warmly welcome visitors, creating what organisers are calling “the warmest airport in the world.”

This fun initiative is more than just a name change—it’s an invitation for travellers to experience Oita Prefecture’s unique charm. Whether you’re a die-hard Hello Kitty fan or a curious explorer, this campaign promises to sprinkle a little extra magic over your journey to Kyushu. For Muslim travellers, this is a wonderful chance to enjoy not only the kawaii (cute) atmosphere but also a destination that is increasingly mindful of diverse traveller needs.

Also read: Beyond Sakura: 10 Muslim-Friendly Wisteria Spots in Japan 2025

Discover Oita: More than just a cute destination

Image credit: Japan National Tourism Organization | Official Website

Oita Prefecture has always been a hidden treasure in southern Japan, offering breathtaking coastal views, healing hot springs, and a deep cultural heritage. Now, with Hello Kitty helping to wave in new visitors, Oita is shining even brighter on the tourist map. This campaign aims to introduce more people to the natural beauty and heartfelt hospitality that the region is known for.

The best part? Oita is also becoming more Muslim-friendly. Travellers looking for halal food and prayer spaces will be pleased to find that Oita is making steady progress in accommodating Muslim visitors. From local restaurants offering halal-certified meals to quiet spots for prayer in major tourist areas, the prefecture is working to ensure everyone feels welcome. Whether you’re soaking in a serene onsen or exploring the lush countryside, you can enjoy your trip with peace of mind.

Harmonyland: The heart of the Hello Kitty experience

Image credit: Sanrio Harmonyland | Official Website

A major highlight of the campaign is the spotlight on Harmonyland, Sanrio’s vibrant theme park just a short journey from the newly renamed airport. Harmonyland has long been a dream destination for Sanrio fans, and as it approaches its 35th anniversary in 2026, visitors can expect even more excitement. From colourful parades to adorable character meet-and-greets, there’s something for every visitor, young and old.

To make the experience even more convenient, a dedicated shuttle bus service will run between Oita Hello Kitty Airport and Harmonyland from August to October 2025. This is fantastic news, especially for families and Muslim travellers looking for an easy and comfortable way to reach the park. The shuttle ensures that everyone can seamlessly enjoy the cheerful festivities without the hassle of navigating transportation on their own.

A campaign aligned with Expo 2025

Image credit: Mainichi Japan | Official Website

The timing of this Hello Kitty campaign couldn’t be better. With the highly anticipated Expo 2025 taking place in Osaka, this initiative fits perfectly into Japan’s larger efforts to promote regional tourism. The campaign slogan, “HELLO from Oita to the world,” beautifully captures the prefecture’s desire to extend a warm, global greeting.

Behind the scenes, this initiative is part of a larger vision under the Comprehensive Partnership Agreement for Tourism Promotion and Regional Revitalization, signed in December 2024. The goal is to boost Oita’s appeal not just to domestic travellers, but to visitors from around the world. With Hello Kitty as its ambassador, Oita aims to inspire travellers to look beyond the usual hotspots and discover the prefecture’s unique blend of culture, nature, and playful charm.

A special invitation for Muslim travellers

For Muslim travellers, Oita’s Hello Kitty campaign offers an especially welcoming adventure. With increasing efforts to provide halal-friendly dining and accessible prayer spaces, the prefecture is embracing inclusivity in its tourism strategy. The convenient shuttle service between the airport and Harmonyland makes it easy for Muslim families to plan a stress-free day filled with excitement and cultural sensitivity.

Beyond Hello Kitty, Oita is home to a growing list of attractions that cater to Muslim-friendly travel. From scenic walks along the coast to rejuvenating hot springs (with private or family options), the region provides plenty of opportunities to explore comfortably. With the joyful spirit of Sanrio adding a playful touch, Oita becomes an even more enticing destination for families and travellers looking to enjoy a wholesome, inclusive holiday.

Also read: 10 Halal Anime Food Guide for Muslim Travellers in Japan

Say "Hello" to Oita: A journey full of joy

Image credit: DCOM | Official Website

In the end, Oita’s Hello Kitty campaign is much more than a playful rebranding of an airport. It’s a heartfelt invitation to explore a region filled with natural beauty, rich culture, and genuine hospitality. Whether you’re visiting for the adorable Sanrio festivities, the tranquil hot springs, or simply to discover a new part of Japan, Oita promises to be a destination that leaves lasting memories.

For Muslim travellers, families, and anyone who loves a little extra magic in their journey, Oita Hello Kitty Airport is calling. So mark your calendars, pack your bags, and get ready to say a big, cheerful “HELLO” to Oita in 2025!